For everyone delivering eye care

Building the next generation of eye care workflows.

Medibrix lets optical chains and pharmacies deliver more — better care, lower cost, or entirely new clinical services. In-store, remote, and AI-augmented, on one platform.

Trusted by
SynsamVitusapotekSpecsaversKlarsyntc)optikkBootsNexeye

Who it's for

Two paths into eye care — one platform.

Whether you're running 400 optical stores or starting a dry eye service in your pharmacy chain, the underlying workflow is the same: capture context, deliver care, follow up.

Optical chains

Run more exams, with fewer optometrists

Tablet-assisted refraction, remote optometry, AI decision support. Open stores without hiring more clinical staff — same quality of care, very different cost floor.

−45%
Labour cost per exam
Capacity per exam room
See the operating modelarrow_forward

Pharmacy chains

Build a complete dry-eye service

Screening, treatment plans, follow-up — and OTC product attach with patients who actually need them. Live in days, not months, across hundreds of locations.

50%
Of returning customers have dry eye
500K
Services already booked on Medibrix
See the Vitusapotek rolloutarrow_forward
remove_red_eye

Running an ophthalmology clinic?

Medibrix is a clinical workspace built around the eye — with direct instrument integration, image history through Eyonix, and disease-specific modules.

See for ophthalmologistsarrow_forward

How it works

One platform across the entire customer journey.

Pre-visit, in-store, and post-visit — connecting every store, every clinician, and every customer in a single workflow.

01Pre-visit

Capture context before they walk in.

  • event_availableUnified in-store + remote booking
  • assignmentHealth & lifestyle questionnaires
  • alt_routeTriage into the right service
  • edit_noteConsent collected digitally
boltAvg. 4 min per patient before arrival
02In-store

Assistant and clinician on one workflow.

  • visibilityAssistant-guided or remote exam
  • cableDirect instrument integrations
  • auto_awesomeAI decision support
  • medical_informationTreatment plans & referrals
boltOne room, one record — no handoff between systems
03Post-visit

Keep customers active and loyal.

  • replayAutomated follow-up plans
  • campaignTargeted outreach & recall
  • phone_iphoneBranded customer app
  • insightsInsights across stores
boltDrop-out 50% → 20% on contact lenses

Integrations

Connected to your entire clinic — through one partner network.

Medibrix integrates directly with the platforms that already connect your equipment. We focus on workflow; our partners focus on connectivity. Together you get both.

Olav Torgersen, Chief Optical Director, Synsam
Olav Torgersen
Chief Optical Director, Synsam
Medibrix is now a central part of all our workflows at Synsam, enabling us to build next-generation stores that are prepared for the future.
45%
Reduction in labour cost per eye examination.
2hrs
Freed up time per optometrist per day.
Increased efficiency per optometrist with remote setup.

Proof in numbers

Lower the cost floor of every exam room.

Same quality of care. Very different cost. Salary mix shifts from optometrist-heavy to balanced — without giving up clinical quality.

−45%

Labour cost per eye exam

at full Medibrix setup

€180

Saved per day, per exam room

salary mix balanced

Less optometrist staffing

across a typical chain

2.5h

Freed per optometrist per day

redeployable clinical time

50%arrow_right_alt20%

Contact-lens drop-out cut by 30 points

Automated follow-up doubles lifetime value per customer. Source: Alcon follow-up automation study.

500K

Health services booked at Vitusapotek

Dry-eye screening, vaccination, and consultation services — running on Medibrix across 300+ pharmacies.

Estimate the impact

What Medibrix could mean for your chain.

Move the sliders for your footprint. Defaults reflect a mid-size Nordic optical chain on a full Medibrix setup.

Your footprint

Estimate from your latest annual figures.

Stores in your chain40
Exam rooms per store2 rm
Exams per room, per day10 / day
Fully-loaded optometrist cost per day€420

Estimated yearly impact

Based on a 45% per-exam labour reduction at full Medibrix setup.

Yearly labour savings

3,326,400

vs. optometrist-only baseline

Exams per year

176,000

across 40 stores × 2 rooms

Optometrist hours freed

44,000 h

redeployable to clinical work

Cost per exam, after

−45%

salary mix balanced, not optom-heavy

infoIndicative model — based on Synsam reference deployment (375 stores, Norway & Sweden). Replace defaults with your own figures during a 20-min demo.

Hege Willoch, Quality Director, Vitusapotek
Hege Willoch
Quality Director, Vitusapotek
Medibrix has been a close partner in delivering structured health services across all our pharmacies.
500K
Health services booked on Medibrix.
300+
Pharmacies running structured services.
Days
From decision to going live in store.

Customer proof

The chains already running on Medibrix.

Live in 500+ locations across the Nordics — from single-store clinics to multi-country chains.

Optical chain

Synsam

375 stores · Norway & Sweden

50%
Lower cost / exam
Capacity per room
80
Stores live in 2 weeks
Pharmacy chain

Vitusapotek

300+ pharmacies · Norway

500K
Services booked
300+
Dry-eye locations
Days
To go live

Why Medibrix

From bricks to your next workflow.

A composable stack — switched on one module at a time. Built for chains, not single clinics.

01Booking

Unified in-store + remote booking

One schedule for every clinician — local and remote — in every store. No double-bookings, no parallel systems. Book a tablet refraction or a remote optometrist sign-off from the same time slot.

LocalFrogner
LocalMajorstuen
RemotePool A
LocalSandvika
RemotePool B
09:00 · A. Berg
09:30 · sign-off
10:00 · M. Ruud
10:30 · E. Storm
11:00 · remote

03Staffing

Built for the Optical Resource Center

Pool optometrists into one central hub. Tablet-assisted refraction in store, remote sign-off from anywhere. No staffing limits per location.

Drop a photo of a remote optometrist setup — landscape 4:3, min. 1200×900 pxvideocamOptical Resource Center · Oslo

05Retention

Automated customer follow-up

Build follow-up templates for each customer group — contact lens users, dry-eye patients, annual recall. Bookings, messaging, and reorder reminders run on their own schedule, lifting lifetime value without adding work for the store team.

Contact lensDry eyeAnnual recall
Day 0Welcome
Day 30Comfort SMS
Day 60Reorder
Day 75Refit
Day 90Reorder
+38%Lifetime value
50% 20%Drop-out
See the full platform — seven building blocksarrow_forward

Who we are

Built by clinicians who wanted to change healthcare for the better.

While working as physicians, they saw that the software they used didn't support the workflows they actually had. They wanted to change how professionals work — and empower patients to make the right decisions about their own care.

Drop a portrait — original ratio preservedThe two original founders of Medibrix, Marius Christensen and Anders Stormo — physicians who wanted to change healthcare for the better.
3,000
Locations live
7
Years in production
4
Countries

Next step

Let's build your next workflow.

Different teams are at different stages. Pick the path that fits — every one of them goes to a human, not a contact form.

support_agent

Talk to sales

For chains with 50+ locations. Live in weeks, not years. Direct line to the team.