01Labour
Fewer clinical staff
A growing shortage of optometrists and ophthalmologists across Europe is forcing every kind of eye care provider to rethink how each exam room and clinic is staffed.
grid_viewThe platform
From bricks to your next workflow.
Medibrix is a composable platform — a set of building blocks you switch on one at a time. Start with booking and the in-store exam; add remote, AI, follow-up, campaigns, and referral when you're ready. No migration projects, no rip-and-replace.
Why now
Three forces are reshaping eye care.
From optical retail to ophthalmology clinics, early adopters will position themselves ahead of structural change — well before the rest of the market catches up.
02Scope
Richer clinical care
Eye care is expanding — dry eye, fundus, OCT, longitudinal disease management — turning every visit, in store or in clinic, into a richer clinical encounter.
03Market
Blurring boundaries
Pharmacies and optical chains are moving into clinical services; clinics are adopting retail and remote workflows. The lines between optician, optometrist, and ophthalmologist are dissolving.
01Booking
Unified in-store + remote booking
One schedule for every clinician — local and remote — in every store. No double-bookings, no parallel systems. Book a tablet refraction or a remote optometrist sign-off from the same time slot.
LocalFrogner
LocalMajorstuen
RemotePool A
LocalSandvika
RemotePool B
09:00 · A. Berg
09:30 · sign-off
10:00 · M. Ruud
10:30 · E. Storm
11:00 · remote
02Documentation
Smart documentation workflows
Assistants and clinicians work the same record. Assistants capture symptoms, refraction, and imaging in templated steps; clinicians review pre-loaded data and sign off. Less time on the screen, more time with the customer.
Patient · Marit Berg · 09:30
check
Anna L.Assistant09:18
Symptoms, autoref, IOP
check
Anna L.Assistant09:26
Wide-field fundus
forwardHanded off · 09:32
3
Dr. LienOptometristnow
Sign-off & plan
schedule12 min saved per visitvisibilityOne record
03Staffing
Built for the Optical Resource Center
Pool optometrists into one central hub. Tablet-assisted refraction in store, remote sign-off from anywhere. No staffing limits per location.
04Data capture
Customer-provided data capture
Digital questionnaires before the visit gather clinical signals and commercial preferences in one flow. Use the data for better triage, more relevant care, and clearer product conversations — without taking time from the chair.
Pre-visit · Marit Berg
check
Vision use & symptoms7 questions
Dry eyecheck
Medical & family history5 questions
Glaucoma in familycheck
Lifestyle & screen time4 questions
check
Budget & product preferences4 questions
4 – 8 kClinical signals · 2Commercial signals · 3
05Retention
Automated customer follow-up
Build follow-up templates for each customer group — contact lens users, dry-eye patients, annual recall. Bookings, messaging, and reorder reminders run on their own schedule, lifting lifetime value without adding work for the store team.
Contact lensDry eyeAnnual recall
Day 0Welcome
Day 30Comfort SMS
Day 60Reorder
Day 75Refit
Day 90Reorder
+38%Lifetime value
50% 20%Drop-out
06Campaigns
Build marketing campaigns
Use customer data to invite the right people to a booking, sell a product they need, or drive sign-ups for webinars and events. Turn data into revenue — GDPR compliant by design.
Spring lens refit · 2026Ready to send
Audience
Lens usersRefit due < 30 dNo booking
↓1,247customers matched
mail_outlineEmailsmsSMSshieldGDPR consent ✓
07Referral
In-platform referral system
Refer customers to second opinions and specialists from inside the platform — without losing context. The simplest way to deliver more advanced care with fewer specialists on the floor.
Referral · Glaucoma sub-specialtycheck_circleAccepted
FromAL
Anna L.Optometrist · Bergen klinikk
Marit Berg · 64
"Suspect glaucoma OS — VF + repeat OCT requested."
imageOCT & fundusdescriptionFamily Hx note
arrow_downward
ToKS
Dr. K. SundbergGlaucoma specialist · Oslo
schedule24 hNext step
Let's build your next workflow.
Different teams are at different stages. Pick the path that fits — every one of them goes to a human, not a contact form.
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Book a 20-min demo
See the platform tailored to your business — optical, pharmacy, or ophthalmology. We'll come back within one working day.
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Talk to sales
For chains with 50+ locations. Live in weeks, not years. Direct line to the team.